Before we focus on what Adwords 180 actually does, let’s look back and recall what Adwords is all about. Adwords is a Google product that offers pay-per-click and site targeted advertising. The main goal of adwords is to drive qualified targeted traffic to your website straight from the Google search engine.
There have been many techniques or strategies discovered and implemented on the web to attract or drive traffic to a site. The newest of these techniques is mentioned in the Adword 180. The Adword 180 is an eBook authored by Ian Rollinson, a self-proclaimed guru in Google Advertising. As an overview, this eBook discusses six rules or guides in internet advertising. These rules are as follows:
First Rule: Concentrating on the Google Content Network
Second Rule: Make Lower Bids For Content Network
Third Rule: Aiming For A High Quality Score
Fourth Rule: Rank High, Get The Clicks
Fifth Rule: Creating Good Landing Page
Sixth Rule: Tracking And Testing
These rules all evolve around one thing driving high traffic to a site by placing ads on Google’s Content Network. This is something that most Google advertising experts have either overlooked or discouraged their followers from using.
Rollinson on the other hand, argues that although the profits gained from placing ads in the Google’s Content Network is not that much but the traffic it might generate can be a lot.
Certainly, Ian Rollinson has devised a strategy that can bring you targeted traffic at a low cost. If you have advertised on the Google search network, you would know how competitive and costly it can be.
Ian has created a PPC strategy that can actually deliver targeted traffic at a low cost by specifically targeted individual webpages that ranked well in the search engines. There is some work that needs to be done before hand but it certainly works well.
For website advertisers, this method is so unusual that some would love it and think its awesome while others may think that this is nothing but a bunch of crap.