The "new system" in question and responsible for the controversy
over getting AdWords pay-per-clicks free is that developed by
Dr Jon Cohen of New York City, New York (now retired) who discovered
a simple, yet effective means, for getting Google PPC ads without
having to suffer the costs involved.
The retired New York doctor and native has a publicly disclosed net
worth now in excess of $70 million [US], having generated well over
$377 million in product sales from sixteen (16) separate online
businesses within just nine (9) years since first venturing online
in 1998 (about the same time as Google was founded).
It is estimated by company insiders and leading financial analysts
that the "good doctor" (as he's called by "all who know him") has
purportedly saved well over $93 million (some estimates suggest
closer to $136 million) in otherwise paid advertising at Google and
the other major players in the PPC targeted-search arena online -
including Yahoo, MSN, AskJeeves, AllTheWeb.com, HotBot, AltaVista,
Lycos and Netscape, just to name a few.