Many Internet entrepreneurs have claimed to be in focus on a career in this, I do not want to doubt it.However, before the focus, gotta look at yourself what you really focus on what the cause, it makes sense.
To UGC (user-contributed content) as the core of the Web2.0 wave swept the entire Internet today.
In fact, the essence of Web2.0 is to provide users with a variety of applications, blog is a written application, sns is a relationship of applications, including tag, dig, net pick, pictures, videos, etc., are applied.Each application has greatly liberated the contents of a single user capacity, therefore, form a well-known saying: decentralized.
If the application can direct charges, then it is absolutely no problem.But the trouble is that most Internet users (especially in China), using the free service is a habit.Follow the trend of the market already has with tradition, an application launch, hundreds of imitation of something coming out is normal.As a result, Internet applications directly pay for a particular person, I am afraid not to one per cent.
Since I can not direct charges, it becomes a matter of course to indirect charges.From a simple banner year running, to today's so-called integrated marketing communication, in short, is the advertising.From the so-called marketing, marketing 1.0 to 2.0, in fact, change is nothing more than say, the approach has changed, the core will not change: the audience's attention (or even directly from the audience) package sold to a third party to help promote it wants to promote thethings and derive benefits.
So, the question arises: advertisers, is about the structure of the audience!
We Douban an example.Douban is a very good book reviews started to Web2.0 site, it is basically a living by advertising.In Douban.com, when you click on a book to purchase Dangdang or superior to, then, watercress can get a certain amount of commission, which is very typical in terms of sales paid (Cost-Per-Sale, CPS) advertising model.Here, the book review is a crucial part of the very core.Because book reviews, that makes the Douban.com, will be Dangdang or excellent target audience, will form an effective advertising model.Conclusion is: watercress, is a typical vertical sites focused on the study.
Vertical site, which is the concept of Web1.0, relative to the large and the level of portal-type sites, some sites focused on a particular industry, and in this industry has done fast, and did not loseeven stronger in the corresponding channel in the portal.The most prominent example is the China Chemical Network, a weekly called the focus on the profitability of the chemical industry 1.0-style sites.
Web2.0 websites, sell the invention in the continuous production of content users to better, more and ignore this fact: Who is your user? The so-called three-high population (older age, higher income, higher socialposition) is no sense, because you not only need to advertisers of Internet users do its customers.Basically, the Internet itself is the high population densities of the three areas.Too many features of Web2.0 website users is basically all Internet users characteristics.Thus, the exclusion of the direct charge of the survival mode, leaving only two choices:
First, engage in large and pursue to the point where even the doors were awe.Chinese blog network once do a lot, but not big enough to make the portal feel bigger than the point where it is very easy, Sina celebrity blog as a selling point, quickly became a leader in the blog.Very strong for large-scale portal, the development of several features, is not difficult.After all, most of the Web2.0 applications do not require any advanced technology.
Second, to be acquired.Many people think that certain sites have been acquired is a giant symbol of success, but I never do not think so.Hard to lay a foundation, was the overall acquisition, there is nothing to be proud of.
Google CEO Dr. Eric Schmidt in a speech, when asked "What is Web3.0", it is quietly replied: "Applications that are pieced together."Translation is: fragmented applications are grouped together.But with the words of business is to integrate acquisitions, the pieces giant shot-style applications.
Web2.0 websites, if not the industry focus on, probably, is one such ends.