The answer is probably ‘Yes’. A keyword rich domain does increase your search
engine ranking. Hence, be careful what you call your domain – if it reflects what
you are selling you will gain automatic visibility with the leading search engines.
How this works? Well, when you search with the help of your targeted keywords, the
URL having the same keywords is identified immediately by the search engine and hence
you get a higher ranking than you would have got otherwise. This is also true when
other websites link to your site. Once again, the fact the exact keywords are figuring
in the URL can make a small difference – but a positive one!
Keyword Rich Domain Is Not Enough!
Though this is a great help for new websites, it is not advisable for the already
established dot coms to change the name of their website for a new keywords rich domain.
In fact, keywords rich domain name is only one of the many factors that increase Search
Engine Ranking (SER).
If you already have a nice search engine ranking , that means that you have already
achieved the right balance of promotion and you should not disturb the equation.
The other great methods that can be used for SEO are content writing, blogs, RSS, article
writing, link exchange, etc... You will need to choose and apply these methods to your
website in order to increase your traffic.
These SEO methods along with a relevant keyword rich domain would indeed give you
the desired results.
To Your Success!